My bro showed me this earlier on the Gawker site, first thing I thought of was a Cloverfield 2 related viral. But then I did some research. It definately sounds like its a viral campaign of some sort. I hoped it would be something to do with the second Cloverfield installment, but it looks like it has something to do with a new Cartoon Network series, Cryptoids are Real. I don’t know if or when the UK would get it, but it looks pretty cool.